Sandbox Graphic & A/B Tested Landing Page
This is an isometric illustration that I worked up for Dwolla. It was used throughout the website and various marketing materials.
Below is a product feature landing page that I worked on where the graphic was used. I collaborated with the Senior Digital Marketing Specialist to A/B test several landing page concepts. We tested various page layouts and placements for the CTA and looked at analytics and heat maps to analyze user behavior and leverage data to drive decision making.
In the end, this is the version that had the highest conversion rate. It has the following:
- Clear call-to-action above the fold
- Four value propositions list the features and benefits
- Next, are customer quotes to reassure the viewer and create trust
- Finally, another call-to-action at the bottom of the page
Other Projects
Dwolla Developer Portal RedesignUI / UX Design
Global Search on Dwolla.comUI / UX Design
Instant Account Verification - FinTech Product PrototypeUI / UX Design
Rebranding the Dwolla Identity SystemLogo Design & Brand Identity
Dwolla Core ValuesBrand Identity / Icon Design
Dwolla Marketing Site RedesignWeb Design
Red Benny Font SpecimenTypography / Branding
Office City Location IllustrationsIllustration
Louis C.K.Illustration
Flat Finance IconsIllustration
Food Benefit PosterPrint
Democrat Republican LogoIllustration
Isometric IllustrationsIllustration
Dwolla Mission, Visions & ValuesTypography
Flat Audience IconsIllustration
IronPlanet ConExpo Booth 2008Trade Show Booth Graphics