Dwolla Marketing Site Redesign

In early 2016, Dwolla went through a pricing restructure and moved from charging fees based on their customer's transactions to a SaaS or subscription model.

I worked on a redesign of their marketing site which included an update to the most heavily visited pages: Home, Product, and Pricing. With the new design, I drastically refreshed the overall look and feel of the site and pushed the brand into a completely new direction with a more modern and cutting edge aesthetic.

The home page had a delightful color-changing effect as you scrolled.

All pages were designed and developed responsively for an ideal experience on multiple devices and screensizes.

These are examples of the Pricing and Product pages. The updated pages included a new icon and illustration style, which was used throughout various marketing materials and company communications.