In 2019, I was challenged with creating visuals to represent the core values of Dwolla. Core values are what support the vision of the company and help shape its culture. They are the essence of the company's identity – their principles, beliefs and philosophies. Core values educate clients and potential customers about what the company is about and clarify the identity of the company.
These visuals would be used across a variety of materials so they need to flexibly work in a variety of mediums and situations in the future.
I determined that in order to be consistent with the existing branding I would use the core hexagon shape used in the logo to form the basis of the visual icons.
Equal parts / inward direction
Open / inverted center for holding data
Building blocks
Endless cycle
The icons were developed into a repeatable pattern to be used across different materials as a background image and to create visual recognition with the brand.
The icons were also implemented on the core values page of the website.
Other Projects
Dwolla Developer Portal RedesignUI / UX Design
Global Search on Dwolla.comUI / UX Design
Instant Account Verification - FinTech Product PrototypeUI / UX Design
Sandbox Graphic & A/B Tested Landing PageIllustration & Web Design
Rebranding the Dwolla Identity SystemLogo Design & Brand Identity
Dwolla Marketing Site RedesignWeb Design
Red Benny Font SpecimenTypography / Branding
Office City Location IllustrationsIllustration
Louis C.K.Illustration
Flat Finance IconsIllustration
Food Benefit PosterPrint
Democrat Republican LogoIllustration
Isometric IllustrationsIllustration
Dwolla Mission, Visions & ValuesTypography
Flat Audience IconsIllustration
IronPlanet ConExpo Booth 2008Trade Show Booth Graphics